SOCIAL MEDIA MARKETING SERVICES

Strategy Building

The course of action which a brand plans to undertake on its social media platforms should be in alignment with the overall organisational objectives. This is where strategy building comes into the picture. You should have a proper strategy in place before you plan to enter the social media marketing services. It becomes necessary because if the goals are not pre-determined then you don't know where you want to go and how will you reach there. We will help you frame a strategy which could work wonders for your brand online.

Content

Social platform gives a brand a great opportunity to communicate with its audience. But, people will notice it only if it’s unique and value laden. Every social platform caters to a different audience and hence your content should also be such that it matches with the profile of the social platform you are sharing it on. Our team matches the content with the best social media platform it is meant for.

Engagement

The ability to work constructively within and between social groups to create more resilient and sustainable communities is the need of the hour. We help you leverage the wisdom of crowds through our activities joining followers together.We will create a healthy fan base for your brand that would speak volumes of your quality and perseverance. We will help you develop your identity by defining you in relation to like groups.

Application Building

Success on social media platforms can be achieved by building engaging applications. These applications can be used to run contests and to drive engagement amongst many other uses. Our creative team can develop applications suited for different social media platforms such as Facebook, LinkedIn, Twitter, YouTube. We will do everything starting from conceptualisation of idea, designing the application, developing it and managing it.

ORM

To protect your company's online reputation from negative reviews, defamatory content posted by anonymous persons, you need to have an Online Reputation Management (ORM) strategy in place. Our team will focus on your brand and monitor conversations and mention about it, respond to the queries asked, analyze the trends and on the basis of it prepare your social media roadmap.

Contests

Social platform gives a brand a great opportunity to communicate with its audience. But, people will notice it only if it’s unique and value laden. Every social platform caters to a different audience and hence your content should also be such that it matches with the profile of the social platform you are sharing it on. Our team matches the content with the best social media platform it is meant for.

Gratification Management

Running a contest on social media is an exciting and interesting task but requires lot of efforts to ensure its smooth running. Keeping a record of all the entries, going through them, selecting the winners, rewarding them requires constant monitoring. Appreciating and acknowledging your fans and followers on a continuous basis is also important. Our dedicated team will ensure that your fans and followers are timely gratified.

Insights

For a brand it is essential to keep a track of the changing mindset, opinions of its target audience. You need to give your audience the content they are looking forward to. Our tools will help you dive deeper into conversations to identify the most engaging content, the posts and pictures which are most popular among the audience so that they could be provided with the type of content they would love to see.

Paid Campaigns

These days, almost every brand uses social networking sites to connect to their audience. We will help your brand to reach out to its target audience on these platforms. We will have most creative and innovative campaigns for your brand and focus them on your target audience based on their interests.We have tools in our kit which can identify what's working and what's not working for your brand and accordingly ad campaigns can be optimized based on these insights.

CRM

Satisfaction of customers is not something which a brand should seek for in today's competitive world. One needs to make their customers feel delighted to stay in their good books. We will communicate with your audience on social media platforms. We will track conversations and communicate with your customers who share their experiences and views about your brand on social media.